Originally published in 2021. Updated August 2026.
Omni Channel Solutions began in 2017 with a simple act of helping a friend.
What started as a conversation about employee retention and Filipino talent eventually became something much bigger: a company built to create meaningful opportunities for people while helping businesses grow.
Today, Omni Channel Solutions has evolved far beyond where it started. From its early roots as an eCommerce support partner, Omni has now turned into a full-service digital growth partner helping businesses navigate eCommerce solutions, AI visibility, digital marketing, creative services, and customer experience, combining strategy, technology, data-driven insights, and execution to help businesses navigate an increasingly complex digital landscape.
But even as the company has evolved, its foundation remains the same: people, purpose, and impact.
Serendipitous Beginnings: How Omni Channel Solutions Began
The Consumer Electronics Show held annually in Las Vegas every January brings together buyers, sellers, innovators and investors to generate myriad business and collaborative opportunities. It serves as a platform for ideas and a marketplace for the business savvy—and a place where unexpected business opportunities can take shape.
In 2017, it was at CES that Omni Channel Solutions was born, out of a conversation between its founders Lionel Garcia and Vicky Trinidad-Garcia, and a longtime friend who looked to the couple for a solution to his problem with employee turnover.
How could you stop rapid employee turnover at a company which heavily contracted Filipinos for its workforce? This situation was bad not just for the company, which needed consistent, reliable manpower, but also for the Filipinos who resigned. Clearly, something was wrong and something smart had to be done.
Enter Lionel and Vicky, who knew that they could provide a solution. Lionel, a Filipino-American who grew up in the United States, brought extensive experience in retail, sales, technology, marketing, eCommerce, and digital strategy. Vicky, born in the Philippines into a family of entrepreneurs, brought a deep understanding of business, Filipino culture, and what it takes to bring people together and help them thrive.
What initially seemed like an opportunity to help a friend led Lionel and Vicky to ask a bigger question:
“What is this for us?”
The answer became Omni’s purpose.
They saw an opportunity to build more than a company. They could create a platform where Filipino talent could make an impact on the global stage, while giving businesses access to the expertise, partnership, and innovation they needed to grow.
And so Omni Channel Solutions began—proving that what happens in Vegas does not always stay in Vegas.
A Company Built Around People and Purpose
From the beginning, Omni Channel Solutions has been driven by a simple belief: when you invest in the right people, extraordinary things can happen.
With a formidable talent for fostering relationships and motivating people, Vicky has always been especially passionate about bringing people together. Her leadership philosophy can be best summed up by a nugget of wisdom she’s taken to heart:
“Most leaders focus on finding the right strategy. The best leaders focus on empowering the right people.”
For Vicky, that means giving people the tools, support, and opportunities they need to succeed.
“If you provide them the tools they need to make them successful, they will go above and beyond for you. If you put the support in, they’re not going to go elsewhere and keep growing with you.”
That philosophy became part of Omni’s DNA.
The goal wasn’t simply to fill positions. It was to create meaningful careers, invest in continuous learning, and build an environment where Filipino professionals could develop their skills, take on new challenges, and build careers with global impact.
Why Filipino Talent Has Always Been the Heart of Omni
Omni was founded on the belief that Filipino professionals belong on the global stage.
Talent, resilience, creativity, adaptability, and dedication have made Filipino professionals an important part of businesses around the world. Omni’s mission has been to unlock more of that potential by connecting exceptional people with meaningful opportunities.
“The fundamental value of the Filipino is we care,” Vicky says. “Once we care, it grows from there.”
That sense of care influences how people approach their colleagues, clients, partners, and work.
“If you believe in that system, people will follow without you even asking. It starts with collaboration, with care, with self respect.”
This philosophy continues to shape how Omni builds its teams today.
Because when Omni’s people succeed, its clients succeed too.
Building a Culture of Collaboration, Respect, and Growth
Professional growth has also been an important part of Omni’s approach from the beginning.
“We just try to keep our ears open,” Lionel says. “We listen to what our team members are looking for in their careers.”
For Lionel, incentives aren’t necessarily monetary.
“They also want to learn. They’re so eager to challenge themselves, they pick up new things very quickly and want more as soon as possible.”
By providing opportunities to learn, develop new skills, and take on greater responsibilities, Omni has worked to create a culture where people can grow alongside the company.
And rather than building a workplace around internal competition, Omni emphasizes collaboration, respect, integrity, and care.
From eCommerce Partner to Digital Growth Partner: What Does Omni Channel Solutions Do Today?
In 2017, Omni Channel Solutions started with one partner agency in the US specializing in Amazon and that initial partnership became an important proving ground for the team.
It gave Omni an opportunity to demonstrate what could happen when the right people, processes, and expertise came together. As its clients’ needs evolved, and so did we.
Over the years Omni expanded beyond its eCommerce roots, building new capabilities and bringing in experienced leaders to help shape its next stage of growth. In 2025, Michael Amkreutz joined Omni as Head of Strategic Growth and Partnerships, and have been pivotal in guiding the company’s strategic direction and continued growth alongside the company’s founders, Vicky and Lionel.
Today, Omni Channel Solutions has transformed into a digital growth partner that helps businesses navigate eCommerce, AI-driven discovery, digital advertising and retail media, digital marketing creative execution, customer experience, and global workforce needs.
Its capabilities span several interconnected areas:
eCommerce and Marketplace Solutions
Building on its original Amazon expertise, Omni supports brands across major marketplaces and digital commerce channels.
Its eCommerce capabilities include marketplace management, catalog and product content, marketplace operations, retail media, performance optimization, analytics, and the day-to-day execution required to help brands compete in increasingly complex commerce environments.
AI Visibility and Digital Discoverability
The way people find businesses and products is changing. Customers are now turning to platforms such as ChatGPT, Gemini, Perplexity, and AI-powered search experiences to ask questions, research companies, compare products, and make buying decisions.
Omni helps businesses understand and improve how their brands are discovered, interpreted, represented, and recommended across this changing digital landscape. This expands the conversation beyond traditional SEO towards a broader question:
When customers turn to AI for an answer, does your brand have the digital presence and authority to become part of that answer?
As part of this evolution, Omni Channel Solutions developed OMNI 360, a holistic AI visibility framework designed to help organizations measure and improve their presence across the modern search and AI ecosystem.
For eCommerce services, AI visibility is becoming an increasingly important part of product discovery as shoppers begin using AI platforms alongside traditional search engines and marketplaces to research what to buy.
Digital Advertising and Retail Media
Omni helps brands plan, manage, and optimize digital advertising and retail media campaigns across major digital channels and marketplace platforms, including Amazon, Walmart, eBay, SHEIN, and other leading online marketplaces.
Its capabilities include paid media strategy, Sponsored Search, DSP, campaign management, audience targeting, performance analysis, and reporting. By connecting advertising strategy with marketplace and digital commerce expertise, Omni helps brands reach the right audiences, improve performance, and turn advertising investment into measurable business growth.
Digital Marketing and Creative Execution
Strong digital growth also depends on how brands communicate and engage with their audiences. Omni’s creative production and content creation capabilities help businesses across content, design, web development, marketplace creative, photography and videography, copywriting, social media, and other forms of digital execution.
Global Workforce Solutions
While Omni’s capabilities have expanded considerably over the years, workforce solutions remain closely connected to the company’s origins.
Omni helps businesses access skilled global talent through workforce solutions designed to extend internal capabilities and give organizations greater flexibility as they grow. These capabilities include staff augmentation, Employer of Record services, and customer service and CX support, helping businesses build and scale teams while creating meaningful career opportunities for Filipino professionals.
What Makes Omni Channel Solutions Different?
Technology has changed considerably since Omni began in 2017, but the company’s experience has reinforced something that has always been there from the very beginning:
Technology works best when the right people know how to use it.
Omni’s story has always been about bringing together people, expertise, technology, and execution to solve real business problems. Technology may have changed the business’ direction, but the foundation remains deeply human.
What started as an opportunity to help one company solve a workforce problem became a platform connecting businesses, talent, technology, and ideas across borders.
The next chapter will undoubtedly look different from the first, but the purpose behind it remains the same:
Making a difference. Creating an impact.
